Hotel Director Of Sales And Marketing

Company: CUSA Hospitality Management
Location: Williamsburg
Posted on: May 13, 2022

Job Description:

JOB OVERVIEW: - - - - - - -Develop and implement sales & marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales & marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. -Directs the overall solicitation efforts of the sales, catering & revenue management teams in a manner consistent with established standards and policies of the brand and/or Company. -Participate in total hotel management as a member of the hotel's Executive Committee.

ESSENTIAL
FUNCTIONS: - - - - - - - - - - - - -Achieve budgeted revenues and personal/team sales goals and maximize profitability. -Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.

Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food, beverage, banquet and catering sales.

Prepare, analyze and review forecasts, business/action plans, statements and a variety of internal and external reports. -Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share; and monitor performance to ensure actual sales meet or exceed established revenue plan.

Communicate to appropriate departments all pertinent information, requirements and special needs for arriving VIPs, groups and other events.

Develop and maintain relationships with key clients and outside contacts in order to produce group and/or transient business, to include room sales, food & beverage sales and catering & banquet sales.

Create and develop special events and sales blitzes to showcase the hotel to potential clients. -Attend trade shows and major market events locally, and nationally, to promote new business and increase sales and marketing opportunities for the hotel. -Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries. -Work closely with key business leaders, officials and representatives of local community groups to ensure constant high profile exposure for the hotel.

Direct day-to-day sales activities, plan and assign work; and establish performance and development goals for team members. -Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance.

Educate, train and motivate sales, catering and revenue management teams to achieve hotel revenue goals. -Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.

Perform special projects and other tasks as assigned. -Participate in task force and committees as required. -May also serve as Manager on Duty.

SKILLS AND
ABILITIES: - - - - - - - - - - - - - - - - - -Ability to perform critical analysis.
Ability to manage extensive amounts of information and provide constructive feedback and/or direction.
Extensive knowledge of marketing, negotiating and sales procedures associated with the hotel industry.
Excellent written skills sufficient to produce sales and marketing communication that properly reflects the brand, hotel and Company image.
Excellent spoken and presentation skills.
Considerable ability to listen effectively.
Ability to work effectively both independently and as a team.
Ability to delegate, manage and organize complex projects and establish priorities consistent with department, hotel and Company objectives.
Ability to effectively communicate and deal with department heads, customers and team members; some of whom may require high levels of patience, tact and diplomacy.
Ability to manage multiple projects; meet and work effectively under time and resource constraints.
Ability to effectively lead a team of professionals.

# OF ASSOCIATES
SUPERVISED: - - - - - - - - - - - - -Two (2) to twenty (20)

HOURS REQUIRED: -Forty (40) to fifty (50) hours over a five (5) day period.

TRAVEL: - - - - - - - - - - - - - - - - - - - - -Frequent weekly local travel. -Periodic domestic and/or international travel as necessary.

EDUCATION &
EXPERIENCE: - - - - - - - - - - - - -Four year college degree or equivalent education/experience required. -Five (5) years of hotel sales experience required. -Must possess a proven track record of success in achieving revenue objectives; proven ability to recruit, motivate and train a sales team.

Keywords: CUSA Hospitality Management, Newport News , Hotel Director Of Sales And Marketing, Advertising , Williamsburg, Virginia