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Director of Sales

Company: DoubleTree by Hilton - Hotel Williamsburg
Location: Williamsburg
Posted on: September 24, 2022

Job Description:

Job Summary:

The Director of Sales is responsible for top line revenues. This position is responsible for directing, coordinating, training and supervising the Sales Managers, and the Sales Coordinators in all sales-related activities, including direct sales efforts, follow up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that room revenues and catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel's performance in the marketplace.

This position will be serving both our Doubletree by Hilton in Williamsburg and The Landing at Hampton Marina!

Essential Job Functions:

Develops strategies to increase share from competitors when the hotel revenue penetration goals are not being met.

Develops strategies and action plans to improve revenues and RevPAR through ADR, occupancy or a combination thereof

Ensures that Action Plans are completed and discussed using the SMART methodology

Uses property's sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, building and managing accounts.

Sets individual sales goals based on the overall budget of the hotel

Monitors the Sales incentive plans and ensures that Sales staff can explain their potential earnings and benefits, and assists in ensuring that incentives are processed and paid according to the specified time period for each plan.

Approaches all encounters with guests and team members in a friendly, service-oriented manner.

Maintains regular attendance in compliance with Shamin standards, as required by scheduling, which will vary according to the needs of the hotel.

Complies at all times with Shamin standards and regulations to encourage safe and efficient hotel operations.

Develops a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.

Develops and maintains market awareness to ensure ability to predict revenue opportunities and set proactive strategies.

Monitor production of all top accounts, evaluates trends within the market and ensures that the Sales Team is held accountable for those accounts within their respective territories.

Assists in the preparation of required reports in a timely manner.

Conducts all Sales and Catering Sales Performance Appraisals according to Shamin S.O.P.'s.

Is familiar with all Shamin Sales policies and selling techniques with an emphasis on maximizing, Average Daily Rate (ADR) and/or occupancy in addition to Banquet and Catering revenues.

Coordinates the preparation of complete and accurate weekly and monthly reports, according to Shamin standards.

Responsible for meeting/exceeding top line room revenues at the hotel as outlined in the annual Strategic Sales Plan

Improve RevPAR over the comp set as measured through Smith Travel STAR Reports.

If responsible for a multiple sales person office, the DOS will provide strong leadership, guidance and training to support the other team members.

It is expected that the sales team will consistently meet/exceed activity and productivity sales call goals established by the company.

The sales leader is responsible for the function space, meeting room rental, A/V, and will work with the operations staff to coordinate where applicable.

Proven ability to attract, retain and motivate the employees; hire train, develop, empower, coach and counsel, conduct performance reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.

Must be a leader and partner with the hotel General Manager, Regional Support, and other corporate support staff to support and drive the culture of Shamin Hotels.


Job Industries
  • Hotel & Hospitality

Keywords: DoubleTree by Hilton - Hotel Williamsburg, Newport News , Director of Sales, Executive , Williamsburg, Virginia

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